Discover & define
Agree the business objective, audience, target markets and available evidence. Output: a confirmed campaign brief and initial scope.
OUR APPROACH
A clear process.
From brief to review.
Know what is being decided, what is being delivered and who is responsible at each stage.
Recommend & scope
Develop the creator approach, content direction, commercial estimate and measurement plan. Output: a proposal with explicit assumptions.
Agree & prepare
Confirm fees, approvals, usage rights, disclosures, responsibilities and timing. Output: a written scope and delivery calendar.
Create & publish
Coordinate content production, review and release against the agreed brief. Output: approved content, publication links and delivery records.
Review & improve
Evaluate results with their sources and limitations, then identify the next useful test. Output: campaign review and proposed next actions.
All project scope, markets, fees, creator availability, timelines and usage rights are confirmed in the written proposal.
REPORTING WITH A PURPOSE
Measure the next step.
Not just the scroll.
A reporting framework agreed before launch.
Delivery
Who published what, where and when?
Approved content, publication links, dates, formats and usage rights.
Audience response
What did the audience actually do?
Views, relevant engagement, saves, shares and qualified visits, with clear sources.
Business outcomes
What can be linked to the objective?
Agreed events, attribution window, costs and limitations — reported without mixing revenue and profit.
LET’S FIND THE RIGHT STARTING POINT