Measurement & reporting
Agree what success means before launch, then report the evidence, context and limitations together.
A useful report answers
the next business question.
Reporting should distinguish what was delivered, what audiences did and what can reasonably be linked to the campaign. We define the measurement plan alongside the brief, establish the source of each metric and agree how organic content, paid distribution and conversion events will be presented.
What a project can include
- Campaign objectives and KPI definitions
- Creator and content delivery register
- Channel-level results with data sources
- Insights, attribution limits and next actions
How the work is coordinated
- Agree objectives and available evidence
- Set up tagged links and reporting access
- Record content, costs and events consistently
- Review learnings and prioritise the next test
How we assess progress
The metric depends on the objective. Awareness can use reach and recall studies where commissioned; consideration can use qualified visits and engagement; commerce can use attributable orders. Incremental impact requires an appropriate study design.
All project scope, markets, fees, creator availability, timelines and usage rights are confirmed in the written proposal.