GLOBAL BRIEF, LOCAL CONTEXT
Cross-market campaigns
One campaign direction, adapted to the languages, creators and audience expectations of each selected market.
Keep the strategy consistent.
Make the expression local.
Translating the same script is not the same as building a locally relevant campaign. We scope campaigns market by market: audience, creator category, platform role, language, content expectations and approval responsibilities. Hong Kong is the company’s base; market coverage and delivery resources are confirmed for each project.
What a project can include
- Market-by-market audience and channel plan
- Local creator selection and content adaptation
- Central calendar with local approval owners
- Comparable reporting definitions across markets
How the work is coordinated
- Prioritise markets and local objectives
- Adapt the brief without losing the brand
- Coordinate production, approvals and launch
- Compare results with market context
How we assess progress
Delivery and outcomes by market, using consistent definitions and separating differences in audience size, media spend, language and tracking coverage.
All project scope, markets, fees, creator availability, timelines and usage rights are confirmed in the written proposal.
LET’S FIND THE RIGHT STARTING POINT